“Next to texture, color helps set the mood and feel for textiles.”
Color plays a huge role in design. Some may argue that it plays the most important role when it comes to designing textiles for clothing and interiors. Next to texture, color helps set the mood and feel for textiles. Research has shown that consumers make their initial judgment about a product within the first 90 seconds of viewing it and up to 90% of those people make that judgement on color alone. Color matters!
Don’t fret, choosing a color palette for your design doesn’t have to be stressful! Pantone does the research for you. Every season Pantone publishes a color trend list as well a Pantone Color of the Year at the beginning of every year. This year, trends taken from the designers at New York Fashion week helped influence the 2017 Fall Palette. This excerpt from the Pantone website explains a bit about the colors chosen.
Color Palette for New York
“Bookended by a dynamic Grenadine red and a tawny Autumn Maple, the color palette for Fall 2017 leans more to warmth, “ says Eiseman. “While comforting, enveloping colors and ease are crucial to the seasonal feeling, standout shades include a pale pink Ballet Slipper, a refreshing Golden Lime, and a bright Marina blue. These hues add a striking touch when paired with the classic autumnal shades of Navy Peony, Neutral Gray, Butterrum and Tawny Port.”
The color palette for London is equally beautiful and inspiring for the upcoming fall and winter seasons. Again, an excerpt from the Pantone website describes the choices made for the London palette.
Color Palette for London
“Led by a vivid Flame Scarlet, the color palette for Autumn/Winter 2017/2018 is comprised of strong classics colors complemented by a few unpredictable shades for the autumn and winter seasons,” noted Eiseman. “Unexpected combinations such as Royal Lilac and Otter Brown or Lemon Curry with Bluebell are eye-arresting and create an unusual color dichotomy.”
Check out the Pantone website to learn more about the color research being done at the Pantone Color Institute and to see the amazing resources they have to offer. Do you have a favorite Pantone color? What do you think the Pantone Color of the Year 2018 will be? We’re not sure, but we’re definitely excited to find out!