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By Wunderlabel on 06/12/2024

History of Personalized Labels

History of Personalized Labels at a Glance

The history of personalized labels in the U.S. shows the evolution from simple, handwritten tags to modern, woven and digitally printed designs. Learn more about the origins, growth and importance of personalized tags in American life and commerce.

Origins and Evolution

The origins of personalized apparel tags in the United States date back to the 18th century. At that time, manufacturers primarily used handwritten name labels to identify textiles. The labels helped identify garments in large factories and speed up the work process.

Industrial Revolution

With the Industrial Revolution in the 19th century, the entire manufacturing process changed. Mass production allowed manufacturers to produce personalized labels more efficiently and cost-effectively. This made custom labels more affordable.

The Rise of Brand Identity

In the 20th century, fashion labels and apparel manufacturers used personalized clothing tags as an important tool for brand identity. Especially in the post-war generations of the 1950s and 1960s, individuality became increasingly important. Consumers wanted to express themselves through unique and individual designs. Many manufacturers were aware of this and used personalized labels as a way of adding exclusivity to their clothing. 

Technological Innovations

The introduction of computerized looms and digital printing in the late 20th century once again revolutionized the production and design of personalized clothing labels.These technological advances made the production of personalized labels more accurate and of higher quality. They also opened up new possibilities in the choice of materials.

Influence of e-commerce platforms

Since the early 2000s, customers have been able to order personalized labels online through e-commerce platforms and specialized websites. This has made them more accessible. 

At Wunderlabel, consumers can now choose from a variety of options and design their labels online. Since 2004, the label manufacturer has offered customers the opportunity to order high-quality labels from the comfort of their own home. 

Influence of online handmade sites like Etsy

Handmade online portals such as Etsy have also ushered in a new era for personalized labels. They have become a new trend.
Since its inception in 2005, Etsy has provided a platform for independent makers and artists to sell their handmade items. They showcase and sell their designs to a global audience. Many small businesses on Etsy use custom fabric labels to highlight the uniqueness of their products. These labels play an important role in building customer loyalty, conveying professionalism, and strengthening brand identity.

Our creative tip: “How to Sew on a Button” tutorial.