Choosing the ideal material for logo labels is critical to maintaining a company's brand identity and ensuring product quality. Factors such as the look and feel matching your brand or product, considering how and where you want to attach the labels (i.e. folded around the hem of a garment and sewn), and the ease of application, are all essential considerations. For instance, keep in mind that attaching a sew-on label takes more effort and is more time-consuming, so a fabric that can be attached with an iron or a hot press might be a better choice. Commonly used are fabrics such as cotton and polyester or plastics like PVC, vinyl or synthetic leather.
At Wunderlabel, our expertise as a logo label manufacturer has led us to use polyester, satin polyester, Tyvek and cotton for our fabric labels. These are chosen not only for their quality, but also to meet different needs and preferences.
Durability is a primary consideration when selecting textile labels. For woven logo labels, factors such as yarn quality and weaving techniques greatly influence durability, while for printed logo labels, the base, ink, and printing method are critical determinants.
Washability is another important factor to consider. Labels should be able to withstand frequent washing while maintaining clarity and sharpness.
Let's take a look at the characteristics of each material and their advantages in terms of design, durability and environmental friendliness.
Wunderlabel’s High-Quality Materials for Logo Labels
Cotton is renowned for its soft fibers, breathability, and durability, making it an ideal choice for clothing. Cotton's organic look and gentle feel contribute to its popularity, making it a widely used and prized fabric. Designed to withstand everyday wear and tear and washable up to 86°F (30°C), our printed cotton labels always exude a professional appearance but are also beautiful paired with handmade items. The vibrant print color of these custom labels remains vivid even after repeated washing, while the tags themselves retain their shape.
Polyester is incredibly versatile and known for its durability, colorfastness, quick drying and wrinkle resistance. These qualities make it an excellent choice for items that require frequent laundering, as it can withstand temperatures up to 90°C (194°F). Its robustness ensures that woven clothing labels and size labels remain legible and attractive over time. At Wunderlabel, we prioritize sustainability by using polyester yarn made from recycled PET bottles, and our polyester logo labels are OEKO-TEX® Standard 100 certified. Another advantage of using polyester for tags is that it can be heat-cut: Sealed edges prevent any fraying.
In the Wunderlabel shop you can find our personalized polyester labels under "Woven Labels with Logo". Also available as iron-on labels with a hot melt adhesive applied to the back.
Tyvek is a paper-like material known for its exceptional durability, tear resistance, and water repellency. Often used for protective equipment, Tyvek is ideal in extreme conditions and has a resistance to various chemicals further enhances its versatility and reliability. PRO printed labels are also available in Tyvek, offering the same level of durability expected from these high-spun fibers, maintaining their shape and legibility wash after wash (washable up to 140°F / 60°C). Our 100% recycled Tyvek sewing labels are perfect for outdoor clothing and equipment, sportswear and more.
Polyester satin is a fabric prized for its shiny, soft texture and exceptional durability. It's also wrinkle-resistant and has a beautiful drape, making it perfect for dresses, decorations, curtains. It is also often used in the production of gift ribbon. These properties make this type of polyester ideal for printed labels with your own logo, requiring a high-quality look and feel. At Wunderlabel, satin labels are available as Printed PRO Labels and Printed Labels with Logo. They are washable up to 90°C, maintain their shape and do not fray: A premium, practical, and durable solution for various products.
Sustainable and Eco-Friendly Woven and Printed Products
At Wunderlabel, we are committed to sustainability and environmental responsibility. Our woven labels are crafted using Newlife™ yarn, innovative threads made from recycled plastic bottles, offering both quality and eco-friendliness. The vibrant ink that we use for our Printed PRO Labels is water-based and ECO Passport by OEKO-TEX® certified.
We prioritize the use of recycled materials whenever possible and continually strive to expand our range of recycled options. We believe that high-quality products stem from using the finest components produced in safe, responsible, and transparent ways.
Wunderlabel upholds stringent quality standards across our product range. We meticulously vet both our products and suppliers to ensure excellence at every stage of production. Our dedication to quality extends throughout our supply chain, which we've built over the years to create superior labels we're proud to stand behind.
For more information about production of logo labels, you can read our abstract "Production Process of Logo Labels". Interested in the history of logo labels? Check out our post "History of Logo Labels".
