"The goal is to provide visitors with a very selective, high quality and creative experience."
Wunderlabel staff had the opportunity to attend the Première Vision trade show in Istanbul this year. Attending this famous show is always an inspiration for us and it’s a way to kick-start new ideas and trends which we can pass on to our creative Wunderlabel community.
For 40 years, Première Vision has been organizing these trade shows which are now hosted in Paris, New York City and Istanbul. The show focuses on the international fashion and textile industry and is adapted to reflect the needs of this market. The goal is to provide visitors with a very selective, high quality and creative experience. This experience includes materials, textiles and unique fashion information such as upcoming trends, colors and patterns.
Fabrics, accessories, patterns, textures and colors could be seen around every corner at Première Vision Istanbul. As we walked through the convention center, one trend was apparent. Neon! Bold, bright and electric, neon colors are back and more popular than ever. Not only did we see it amongst casual wear and notions, but also men’s shirting and women’s formal wear.
In full contrast to the neon trend, pastels were also highlighted over and over again. Soft beautiful colors reminiscent of spring by the oceanside were presented in soft linens or rugged recycled polyester, just to name a few.
Bold patterns of paisley, animal print and plaid were featured in almost every fabric booth, but the most popular pattern of all was floral. Yes, the large floral patterns of the 80’s and 90’s are back! We saw floral patterns in all color ranges and in all fabric makes available.
We walked away from Première Vision Istanbul with many ideas under our belts and a lot of visual inspiration. We look forward to our next visit to Première Vision!
