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CHOOSE YOUR CURRENCY

By Annabelle Short on 07/31/2018

How to Start a Home Based Sewing Business

How to Start a Home Based Sewing Business

Thinking about turning your favorite hobby into something more? It's not quite as straightforward as it might seem. There are a lot of things to think about and consider before you take the plunge, and many of them don't have anything to do with sewing at all! Check out these basics to consider as you're getting your new business off the ground.

The legal stuff

This is one nobody likes to think about, but it's pretty important. What do you do if your iron malfunctions and scorches a client's wedding gown? What happens if a child pops a button off a toy you've made and nearly chokes? You want to have some legal protection in place for these scary possibilities, and the person to talk to about that is definitely a lawyer. Check with your local chamber of commerce; they'll likely have lots of resources for what questions to ask and who you should talk to. There may even be free classes or other resources you can access. Take advantage of them!

The financial stuff

There are lots of things to think about as far as business finances go, but there are a few you'll need to consider before you even get started. For example, businesses can make wholesale purchases which are sales tax free, but only if they then collect tax on their finished products. That requires being registered as a business entity, and all the careful bookkeeping that goes along with it. Of course, if you want your business the have the opportunity to grow, you'll want to have all these things in place from the beginning. It's probably a good idea to talk to a small business accountant to get an idea of all the things you may not be familiar with. Even if you can't afford to hire an accountant right away, you can learn a lot from those conversations.

The good stuff: what kind of sewing business should you start?

All right, enough with the technical bits. You want to start your own sewing business because you love to sew! But what do you love to sew? That's going to have a major impact on what kind of business you decide to start, and what kind of planning will need to go into it.

The other major factor is what kind of sewing business your local area can support. If you're planning to sew items that can be shipped across the country (or even beyond!), then it may not matter if there are lots of similar businesses nearby. If you're planning on offering alterations or bridal wear, however, you may want to get creative if you've got lots of competition. This doesn't necessarily mean your dreams of opening your home-based sewing business are dashed. You just need to think about what makes your business unique compared to the others. What can you do or provide that they can't? What are the reasons customers should choose your business? Focus on promoting those traits to your potential customers.

Pricing

This can be a sensitive subject with lots of handmade businesses. A handmade product simply can't compete with a mass-produced product on price, so don't try. What you may want to consider, however, is a bit of market research. Check out products made with similar materials and skills. How much are your competitors charging? What seems to be the range? Once you've got a general ballpark, you can start working out specific prices for your own products. A simple formula for pricing your creations is:

((Materials + Time) x 2) + Overhead = Wholesale, Wholesale x 2 = Retail

The formula is simple, but the actual calculation can be tricky. How much time really goes into making, say, a shoulder bag? Do you count the fifteen minutes it took to get your bobbin fixed after you accidentally bumped the tension dial on your sewing machine? What about the time you're waiting for the fabric to pre-wash and dry?

In general, best practice is to work out the average "hands on time" for a given project. So count the time you took to set up the washing and drying, but not the actual wash cycle, since that time can be used working on other projects. If you time the process as you make a few items, you'll be able to account for errors like broken needles, rethreading bobbins, and other time consuming little tasks that aren't necessarily part of actually creating your products.

Once you know how long it takes to make your product, you need to know how much you'll be charging per hour. Is your time worth $10 an hour? $20? How much can you charge per hour and still keep your product within your target range? Is it enough to make your time worth it?

If you find you can only afford to pay yourself $5 an hour, you may want to look at creating different products, or finding ways to speed up the process. Can you cut multiple projects out at once? What if you switch from scissors to a rotary cutter, or invest in a faster sewing machine? Put some time into running these numbers before you start building up your inventory. That way you'll know that the items you're creating are the ones that will be most profitable for you.

Where should I sell my products?

In this glorious digital age, you've got all kinds of options for selling your finished products. You could set up your own website to sell your items, or use a platform like Etsy to take care of some of the heavy lifting. You could focus primarily on in-person events like craft shows, or produce a catalog for customers to order from. You could even decide you don't want to sell to customers directly at all, and provide your products wholesale to retailers instead.

Each of these options has benefits and drawbacks.

  • Independent website: Pros- Fewer fees for posting items and e-commerce transactions, absolute control over look and feel of the website. Cons- Maintenance intensive, can be costly, low traffic
  • Sales Platform (like Etsy): Pros- Good reputation, high traffic, easy-to-use interfaces, no web development skills required. Cons- Lots of fees, limited customization options.
  • In Person Sales: Pros- Allows customers to interact with you and your products, great opportunities for upselling and add-on sales, good for building rapport with customers. Cons- Time and labor intensive, can be expensive, return on investment can be highly variable, customers expect some kind of online presence regardless of in-person appearances.
  • Wholesaling: Pros- Limited number of retailers placing large advance orders means you have a clear idea of your cash flow situation. Cons- Retailers often require very large quantities with quick turnaround times, so if you can't meet demand, you may want to avoid wholesaling until your business has grown.

Many businesses use a combination of different techniques to create a mix that works for them. Spend some time thinking about your skills and preferences. Are you a fantastic photographer? An online store might be a great way for you to show off your skills with needle and thread and a camera. If you're a people person, you might find that doing the occasional craft show is a refreshing break from a day spent alone in your sewing room. It's all about finding a balance that works for both you and your business.

Other types of home-based sewing businesses

Most of the time, when we think of home-based sewing businesses, we think of sewists crafting items to sell on Etsy or at craft shows, or maybe of seamstresses and tailors taking in garments for alteration or customization. But there's another type of sewing business that may people forget, and this one won't require you to spend hours making products that may or may not sell.

As a sewist, you've got valuable skills and knowledge that others would love to learn. Setting up tutoring sessions or lessons can be a great way to get your sewing business going, and spread the word about your skills. If you're comfortable traveling to clients' homes, or welcoming them into yours, you can offer private lessons. Many crafting shops rent or loan out the use of their space for classes, so you could offer larger-scale events as well. You might even consider working with a local school to set up an after-school program for students to learn basic sewing techniques, or invest in video equipment to create downloadable online tutorials. Teaching classes opens up a whole new avenue for many sewists, and it's definitely something to consider if you're planning to start your own business!

What other advice do you have for sewists looking to start a home-based business? Got any tips and tricks, or helpful resources to share? Let us know in the comments!


Sewing Business Ideas for Home

Sewing Business Ideas

In recent years, there has been a significant increase in interest in handmade fashion and bespoke clothing. More and more people are discovering the joy of sewing and using their craftsmanship to establish a sewing business from home. The possibilities for creativity in the field of fashion and textiles are almost limitless, and the demand for individually designed pieces is steadily growing. In this blog post, we will explore some exciting home-based sewing business ideas and provide you with inspiration on how to start your own sewing project. We will show you sewing business ideas that can transform your talent and passion into a successful sewing enterprise.
And we will also reveal how you can add the finishing touch to your homemade items with personalized labels!

Is a home-based sewing business profitable? 

For many people, the idea of running a sewing business from home is enticing. But is sewing for profit really lucrative? The profitability of a home-based sewing business depends on various factors, including your craftsmanship, marketing skills, and your ability to stand out from the competition. It's important to develop a comprehensive business strategy and carefully weigh all the pros and cons before choosing this path.

Advantages:

1. Creative Freedom: You have full control over your designs and products. This allows you to create unique, individual pieces that customers will love.

2. Low Start-up Costs: Compared to many other business ventures, a home-based sewing business requires relatively low initial investments. You can start with a simple sewing machine and upgrade as needed.

3. Flexible Working Hours: You can tailor your work schedule to your needs. This is especially beneficial if you have a family or other commitments.

4. Direct Customer Interaction: You can build a personal relationship with your customers and better understand their individual preferences. This can lead to repeat customers and referrals.

Disadvantages:

1. Competition: The market for handmade fashion and textiles is often saturated, making it harder to stand out from the competition.

2. Time-Consuming: Crafting handmade products can be time-consuming, especially when taking on custom orders. This can lead to long working hours.

3. Income Uncertainty: Income can be irregular and fluctuate depending on the volume of orders. It may take some time to build a stable customer base.

4. Space Requirements: You need sufficient space for your sewing machine, materials, and storage. If your living space is limited, this can be a challenge.

How Do You Start a Sewing Business from Home?

Starting a sewing business from home can be an exciting and rewarding venture. Here is a step-by-step guide to help you along the way:

Step 1: Develop and Hone Your Sewing Skills
Before you start your business, it's important to ensure that you have solid sewing skills. Practice various techniques and improve your skills to create high-quality products.

Step 2: Develop Your Business Idea
Consider what type of sewing business you want to establish. This could involve making clothing, home textiles, accessories, or even custom designs. Identify your target audience and research the market to determine if there is a demand for your products.

Step 3: Create a Business Plan
Create a detailed business plan that includes your business goals, target audience analysis, marketing strategy, financial forecasts, and a timeline for launching your business. This plan will serve as your guide and may attract potential investors.

Step 4: Address Legal Matters
Learn about the legal requirements for operating a small business from home. This may involve registering your business, obtaining permission to use your residential space for commercial purposes, and understanding tax obligations.

Step 5: Procure Materials and Equipment
Acquire the necessary sewing machines, fabrics, and other materials you'll need. Ensure your workspace is well-equipped and has sufficient space.

Step 6: Set Pricing
Calculate your costs for materials and labor to establish appropriate prices for your products. Don't forget to factor in a reasonable profit margin.

Step 7: Marketing and Branding
Create an appealing brand and develop an online presence. Utilize social media, a website, and online marketplaces to promote your business and attract customers.

Step 8: Accept Orders and Produce
Once your business is online, you can start accepting orders from customers and begin production. Ensure you meet agreed-upon delivery times and maintain high product quality.

Step 9: Customer Service and Feedback
Offer excellent customer service to build customer loyalty. Pay attention to customer feedback and use it to improve your products and services.

Step 10: Manage Accounting and Finances
Keep accurate records of your income and expenses. This is essential for tax purposes and the financial health of your business.

It's important to note that building a successful sewing business takes time. Be patient and be prepared to continuously work on your brand and offerings. Customer retention and word-of-mouth recommendations often play a crucial role in long-term success.

What Sewing Business Can I Start at Home?

The demand for handmade, customized products has experienced a significant boom in recent years. More and more people are searching for tailored and unique items, whether it's clothing, accessories, or home textiles.

Take a look at our list of ideas for home sewing businesses: There's bound to be a niche that suits you and can turn your craft into a successful enterprise!

For more inspiration, head to the Wunderlabel blog where you will find plenty of sewing tutorials. 

Home Textiles

Cushion covers, tablecloths, table runners, coasters, curtains, bedding, rugs and runners, chair and floor cushions, bath textiles, kitchen textiles, wall hangings, baby gear, seasonal decorations, storage, etc.

Pet Accessories & Clothing

Dog or cat coats, pet sweaters, dog bandanas, pet costumes, dog collars, pet bedding, scratching post covers, pet beds, food bowl mats, treat pouches, toys, travel blankets, carrying bags or backpacks, leashes etc.

Bags

Shopping bags, mobile phone pouches, gift tote bags, handbags, wallets or purses, backpacks, earphone holders, cosmetic bags, cake or casserole bags, knitting needle cases, diaper or nappy bags, beach bags, travel bags, gym sacks, roll-up pouches for makeup brushes/pens/tools, brush or toothbrush holders, picnic baskets or bags, tablet sleeves, lunch bags, laptop bags, etc.

Clothing & Accessories for Kids and Babies

Sleeping bags, baby trousers, skirts, tops, toy storage, pencil cases, sleep sacks, baby blankets, bibs, playmats, pajamas, pacifier clips, key or bag charms, hairbands, room decor, belts, costumes, book covers, etc.

Cosplay

Costumes, hats and headgear, belts and straps, bows and ribbons etc.

Leather Accessories

Leather wallets, belts, bracelets, keychains, leather collars, bank card holders, phone cases, tablet sleeves, bookmarks, eyeglass cases, money clips, laptop sleeves, bag charms, key holders, leather book covers, watchbands, leather business card holders

Upcycling

Mend/embroider/sew vintage or secondhand clothing, create items from fabric scraps

Embroidering Clothing & Accessories

Personalize items with your own designs or to customer specifications

Alter and Repair Clothing & Accessories

Offer Sewing Classes or Sewing Tips

On platforms like YouTube, Instagram, TikTok

Toys

Stuffed animals, dolls, hand puppets, fabric blocks, baby mobiles, rattles and squeak toys, fabric cars or airplanes, memory games, fabric puzzles, sensory books, educational toys, animal masks, dollhouse accessories, puppet theaters etc.

Wedding Accessories

Bridal veils, bridal belts or waistbands, garters, ring pillows, handkerchief holders, pocket squares, hair accessories, chair ribbons or sashes, chair covers, table runners and cloths, bags or pouches for guest favors, wedding banners or bunting etc. 

What Makes Your Sewing Business Unique? 

A sewing business becomes unique through its ability to bring individuality and creativity into the world of fashion and craftsmanship. The key distinguishing features are the art of tailored craftsmanship, the ability to transform customer desires into unique pieces, and a passion for detail. What sets you apart from the competition is the personal connection with your customers. It's not just about creating clothing and accessories; it's also about telling your customers' stories and bringing their visions to life.

Customers want a personal touch, but they also expect a professional product. Presentation is everything. So make sure your products are attractively displayed and packaged. Business cards, stickers, and hang tags can be used to convey a message to the buyer and/or provide useful information. If you don't want to overwhelm your customers with a lengthy text or if you want to quickly and easily link to your website, consider using a QR code. Our online design tool offers a convenient QR code generator.

It’s important to integrate care instructions, either in the form of sew-on or iron-on laundry labels or as hang tags. And don’t forget to add size labels to clothing items!

The ultimate professional touch: your own logo. Wherever you place it, it should be easily recognizable and stand out well. You can simply add your logo when configuring your care labels, hang tags, stickers, or cards online, or design a separate logo label. Wunderlabel offers a wide range of woven and printed logo labels in the shop!

We hope that our tips and ideas have been helpful to you and wish you great success in starting your own sewing business!


How to Turn Your Sewing Hobby Into Successful Business

Sewing Hobby

"When you put your heart and soul into something you love, especially if that something is also your livelihood, it gets hard to see it for what it really is."

For so many of us, turning our love of sewing from a hobby into a livelihood is the ultimate dream. But it's also more than a little terrifying. How do you navigate the complexities of starting a business without putting the rest of your life on hold? Can it really be done? The answer is yes, and though it's different for everyone, it's going to require a lot of hard work, planning, and at least a little help from the pros. Here's what you need to know about taking your sewing hobby from side-hustle to full time business.

Do some soul searching

Running your own business is tough, and it's not for everyone. Though some people say if you're doing what you love, you'll never work a day in your life, others would counter that by monetizing what you love, you turn what used to be a fun activity into more of the daily grind. Which of these would be true for you?

On a more practical front, take stock of your time, energy, and financial situation. How much of each can you afford to spend on a new business venture? Can you survive the two to three years it typically takes for a new business to first turn a profit? What are you willing to sacrifice, and what isn't negotiable? Laying out these ground rules for yourself before you launch your business is crucial. It might not make the work any easier, but at least you'll know what you're getting into!

Dig into research

What kind of business are you planning? How will it work? Are you creating products to sell? Where will you sell them? What will you sell? Could you feasibly create enough items to meet your goals? These are just a few of the questions you'll need to answer before you can start making plans. Research your local competition and your online competitors. Is there enough business to go around? Make careful plans regarding your products and services. Who would your suppliers be? What are their policies about minimum orders? How quickly could you get more material if need be? The more questions you answer at the outset, the easier it will be to create your business plan.

Create a business plan

Once you've done your research and answered as many questions as you can think of, it's time to create your business plan. This is a detailed outline of how your business will work, how you plan for it to grow, how it will be funded, and all the other details, like staffing and business structure. If you're looking for investors or financing to help get your business off the ground, you'll need to complete this plan before you start looking. It's an important document, but remember, it isn't set in stone. If you find after the first year that one product is far outperforming the rest, you can adapt your plan to let you focus on what's doing well. If, on the other hand, you're not meeting your goals yet, you can also refresh your plan to be more in line with realistic growth.

Separate out the finances

It might be tempting to keep your business as just another branch of your household finances, but as your accountant will tell you, it's best to keep everything separate. Decide what you're willing to invest initially and open new accounts with your bank, credit cards, PayPal, and any other sources you might use to take or send payments.

Deal with the pros

And speaking of accountants, make sure you set up appointments to at least discuss your plans with a lawyer specializing in small businesses and an accountant. They can advise you on all the legal and technical matters that are crucial lynch-pins in any business—things like taxes, business structure and registration, and documentation. Even if you ultimately decide not to keep these kinds of professionals on retainer, at least you'll be able to start your business on firm foundations with their expertise on your side.

Plan for growth

There's nothing worse than feeling like you missed an opportunity because you weren't ready for it. As your business starts to grow, you need to have a plan in place. For example, say you become a popular seamstress for bridal alterations. Will you turn clients down if you have too many? Hire in a secondary seamstress who does some of the work? Partner with another seamstress who might give you a small commission for sending work her way? Having a plan for dealing with the good things that can happen in your business is just as important as planning for the scary things!

Gain repeat customers

One of the best ways to build your customer base is to keep your fans coming back for more. Keep in touch with your customers through social media or email, and let them know when you've got something new coming up. Offer special incentives to repeat customers, or create a loyalty or rewards system to encourage further purchases. In some sewing businesses, such as beginners' classes or bridal, it's not always practical to expect repeat customers for the same type of product or service. Instead, ask those customers to refer their friends and family to you!

Have an online presence

Even if you don't plan to offer ecommerce options right away, it's a good idea to have some kind of online presenceso that customers can keep engaging with you after they've left your craft show booth or sewing class. In today's information age, it's also crucial for reaching new customers and helping to convince them that you're just the sewing business they're looking for. Though your own business website is ideal, you don't need to start out with one if you're not quite ready. A Facebook page can provide an initial way for you to get information to your customers and give them a way to contact you without needing to hire a web developer. If you're tech savvy, there are plenty of DIY website platforms that you can use to build your own site. Just make sure to spend lots of time clicking around to see that it's streamlined and easy to use.

Protect your property

This is especially important if you create sewing patterns, one-of-a kind designs, or invent a product of your own. The internet makes it easy for intellectual property thieves to pass off your hard work as their own. Part of your discussion with a lawyer should be about what kinds of products you plan to make, and how you can protect them from people who would copy and sell your work. This can include patents, copyright registration, trade or service marks, or other techniques, depending on the situation. Sometimes, just letting plagiarists know you have your property protected is enough for them to abandon their theft, but do know that these disputes can result in expensive and lengthy legal battles, especially if you haven't filed for the appropriate protection. Decide what you're willing to fight for, and make sure it's protected from the start.

Don't over-reach

As your business starts to stabilize and gain customers, it can be tempting to try to grow too quickly. Overbooking clients, planning for too many craft fairs, or committing to oversized wholesale orders can be a recipe for lost customers if you're unable to fulfill or end up cutting corners to try to meet your deadlines. Don't risk it! If you've planned for growth, stick to your plan and keep your business stable as it grows.

Keep records of everything

And we mean everything! From the which craft shows you attend to what you sell to which vendors provided the supplies you used to make things. That way, you'll always have the references right at your fingertips when you need to decide whether you want to repeat that show, try a new vendor, or change up your product mix. It's also crucial for tax documentation, so having receipts for all income and expenses can save you from time consuming and stressful audits later on.

Be brutally honest with yourself

When you put your heart and soul into something you love, especially if that something is also your livelihood, it gets hard to see it for what it really is. So whether you find your business has grown beyond your ability to manage yourself and it's time to bring in help, or if things aren't growing the way you've hoped and you'll have to push back opening your own store for another year, it's easy to avoid making those decisions. This is your baby. Maybe you just want to keep it under your control, or aren't ready to face that it's not yet as successful as you'd hoped. While these feelings are natural, they're not helpful, either for you, or your business. Always try to be brutally honest about the state of your business. It won't make the tough choices less tough, but it can help you make those choices before the decision is taken out of your hands.


How to start your own fashion label - tips for budding fashion designers

fashion modelabel

Setting up your own fashion label requires strategic thinking and focused action. From market analysis to developing a strong brand identity and legal aspects, this blog post will give you a concise overview of the steps you need to take. A memorable name, thoughtful design and a clear business idea are the foundations of your long-term success. Discover how to build a successful fashion label with originality, quality and individual style.

Start a Clothing Line with Innovative and Goal-oriented Ideas 

In a highly competitive industry, having a unique selling point is essential for a fashion designer to stand out from the crowd. This requires both creative originality and a clear goal to successfully launch your collection. While a formal education or degree in design or fashion is not essential, it is helpful to acquire the necessary skills and knowledge. Ultimately, developing creative and focused ideas is a process that requires constant learning, experimentation and adaptation to succeed in the dynamic fashion industry.

Unique Selling Proposition of Your Clothing Brand

The Unique Selling Proposition (USP) is the key to successfully launching your brand in an industry dominated by large, established brands. Here are the key points for developing your USP:

Identify potential market gaps

Add value

Market and competitive analysis

Test targeted customers

The fashion industry is diverse and there are many interesting niches to explore. For example, fair fashion could be a promising option if you are interested in sustainable and ethical fashion. Other opportunities lie in combining fashion with technology, culture or social movements.

Your fashion label should not only sell clothes, but also offer added value. Think about how you can give your customers an experience or a message that goes beyond the product. This can be achieved through the use of environmentally friendly materials, social responsibility or a unique design concept.

To find your niche and meet demand, a thorough market and competitive analysis is essential. Identify your competitors, their strengths and weaknesses, and what they offer your customers. From this you can develop your unique selling proposition to differentiate yourself from the competition.

Before going to scale, start small by targeting test customers who represent your target audience. These test customers can provide valuable feedback and help you determine the real demand for your products. You can then make adjustments to better meet the needs of your target audience.


Business and Financial Plan to Start a Clothing Brand

In order to establish a clothing brand that's profitable and on the course to long-term success it is crucial to create a detailed business and financial plan. The business plan covers all strategic and operational aspects of the business, while the financial plan outlines the financial resources and projections for the business. Both plans are essential to convince investors and potential business partners and provide a solid foundation for the successful launch of the fashion line.

Business Plan

A business plan is a crucial component for investors and funders to assess the future prospects and potential of a business. Ready-made online business plans can help with the structure and content of the business plan, making it easier to prepare and present your clothing business to potential funders.

Business Model Canvas: Planning Your Brand Success in the Fashion World
The Business Model Canvas is a useful tool that presents all the key aspects of your business in a clear and understandable way on a single page. From customer relationships to revenue streams, key partners and cost structures, all relevant information is visible at a glance. This allows entrepreneurs and decision-makers to quickly identify areas for optimisation or areas that are particularly successful. It is a valuable tool for analyzing, optimizing and presenting your business model to potential investors or partners.

Fashion business model

Financial Plan

A financial plan for a fashion brand can include various options to secure the necessary funding. These may include taking out loans, securing investment from private investors or venture capital firms, crowdfunding campaigns, government grants, or entering competitions or scholarship programmes. The choice of funding options will depend on the individual needs and finances of the clothing brand. Here are some key aspects to consider when creating your financial plan.

Start-up capital

Revenue streams

Cost structure

Budget plan

Risk management

Funding sources

Includes the cost of design, production, marketing, website development, rent (if necessary) and other initial expenses.

Define how you will generate income. This could be through product sales, licensing fees, partnerships or other revenue streams.

Compile a detailed list of expected costs, including ongoing operational expenses such as materials, labor, shipping and marketing costs.

Create a budget plan that breaks down expected income and expenses over a period of time (e.g. one year). This will help you keep track of your financial situation and ensure that you do not exceed your financial means.

Identifying potential financial risks and developing strategies to minimize or manage these risks.

Explore different funding options, such as equity (your own money), loans from banks or investors, crowdfunding or government grants. Decide which sources of finance best suit your business model.

There are several funding options to consider when starting your own clothing line:

  • Equity: Use your own savings or invest personal funds to start your fashion label. This could include money from family or friends.
  • Bank loans: Apply for a business loan from a bank or other financial institution. This often requires a solid business plan and collateral.
  • Investors: Seek out private investors or venture capital firms willing to invest in your fashion label. This can mean a significant financial boost, but usually requires a stake in the business or repayment.
  • Crowdfunding: Use platforms such as Kickstarter or Indiegogo to raise funds from a large number of people who believe in your idea. You often offer rewards or products in return.
  • Angel investors: Look for wealthy individuals (known as angel investors) to invest in startups. These investors can provide capital and business contacts.
  • Grants and subsidies: Explore government and private grant programmes and scholarships specifically for fashion entrepreneurs.
  • Lines of credit: Consider setting up a line of credit with a bank that can assist you with short-term financial needs.
  • Supplier credit: Negotiate favorable payment terms with your suppliers to improve your cash flow. Some suppliers offer payment terms or discounts for early payment.
  • Bootstrapping: Try to finance your fashion label as much as possible from your own earnings by starting modestly and growing organically.
  • Collaborations: Consider partnerships or joint ventures with companies that can provide resources or funding.
  • Online small business platforms: Use platforms such as Shopify Capital or Square Capital, which offer funding options specifically tailored to small businesses.
  • Crowd investing: Similar to crowdfunding, where you raise money from a large number of investors, but offer shares in the company in return.

Using basic elements to start a fashion brand

When building your own fashion brand, it is important to align brand characteristics with customer interests. The philosophy and values that the clothing brand wants to convey must be clearly defined. A strong brand story and a distinctive logo are crucial to being noticed in the fashion industry. It is also important to implement a consistent corporate or brand identity to be consistent and recognisable. Using all these elements will contribute to your success in the clothing industry! 

Choosing a Legal Structure and Registering Your Small Business

This is a crucial step in legally establishing your business, obtaining the necessary permits and registering your company. When choosing a legal structure, you should carefully consider the various options to find the one that best suits your business model. By registering your business and choosing the appropriate legal structure, you will establish the legal framework for your clothing brand and can officially launch your business.
When launching your own fashion label, you have several legal structures to choose from, and the most suitable option depends on various factors such as the size of your business, the level of control you want, and the tax implications. Here are some common legal structures:

  • Sole proprietorship (sole trader):
       - The simplest form of business ownership.
       - You are personally responsible for all aspects of the business.
       - You have full control but also full personal liability.
  • Limited Liability Company (LLC):

   - Provides limited liability protection for owners (members).
   - Flexible management structure.
   - Pass-through taxation, i.e. profits and losses pass through to the owners' personal tax returns.

  • Private Limited Company (Ltd):

   - Limited liability for shareholders.
   - Legal entity separate from its owners.
   - More complex administrative requirements than a sole trader.

  • Public Limited Company (PLC):

   - Similar to a private limited company, but with shares that can be traded on the stock exchange.
   - Suitable for larger companies with plans to float.

  • Partnership:

   - Involves two or more individuals who share ownership.
   - General partnerships have joint liability, while limited partnerships offer limited liability for some partners.

  • Limited Liability Partnership (LLP):

   - Combines features of a partnership and an LLC.
   - Partners have limited liability and there is flexibility in management.

  • Social enterprise:

   - A company with social or environmental objectives.
   - Legal structure can vary, but often takes the form of a company limited by guarantee or a community interest company.

  • Co-operative:

   - Owned and operated by its members.
   - Profits and control are shared between members.

  • Franchise:

    - Business model where an individual operates a business under the branding and support of a larger company (franchisor).

How Do You Register a Business?

Registering a business in the USA and Canada involves several key steps. In the USA, businesses typically start by choosing a legal structure, such as a sole proprietorship, LLC, or corporation. Once the structure is determined, the business needs to register with the appropriate state authorities, obtain an Employer Identification Number (EIN) from the IRS, and fulfill any state-specific requirements. In Canada, entrepreneurs select a business structure, register with the appropriate provincial or territorial authorities, and obtain a Business Number from the Canada Revenue Agency (CRA). Both countries require businesses to adhere to local regulations and tax obligations. It's advisable to consult with legal and financial professionals familiar with the specific requirements in each country to ensure a smooth and compliant registration process.

Distribution Channels and Targeted Marketing for Your Unique Brand

Deciding where to sell your products and how best to market them is crucial. By strategically choosing distribution channels such as online shops, retail stores or e-commerce platforms, you can reach your target audience in the best possible way. In addition, a targeted marketing strategy is essential to meet the needs and desires of customers and increase sales.

Distribution Channels

Distribution channels are essential for businesses to get their products or services to customers. Depending on your budget, there are several options, such as using platforms like Etsy with limited financial resources. An online shop is an important option, but quality and marketing should not be compromised. Products can also be sold in other fashion stores. However, retail is a costly option. It is important to carefully consider the different distribution channels and choose the best option based on the individual needs and resources of your clothing line business.

Marketing Strategies

A solid marketing strategy is essential to attract attention and stand out from the crowd. It is essential that advertising clearly communicates what your clothing company stands for. The choice and implementation of the strategy will depend heavily on the budget. Popular options include Google Ads or the use of social networks, where the right strategy is crucial. Influencer marketing is also an effective but expensive strategy to reach the desired audience.


Conclusion: Should you start your own clothing line?

Starting your own clothing line is an exciting venture that requires careful planning. A unique selling point is particularly important, but there should also be sufficient demand for the planned concept. Proper business registration is essential, although it can be costly and time consuming. Choosing the right distribution channels at the outset is also crucial to reaching the target audience. Effective advertising is a powerful tool for building brand awareness.

Following our recommendations will increase the likelihood of success, although creating a successful fashion brand is not a quick process and requires perseverance. Ultimately, patience and a step-by-step approach while maintaining a passion for clothing design are the keys to long-term success. We hope that this guide to building a clothing brand has been of help and wish you the best of luck! 

 


15 Steps to Clothing Manufacturing [Infographic]

15 Steps to Clothing Manufacturing [Infographic]

Are you ready to see your fashion line in shop windows? You're going to need to manufacture your clothing! But if you're planning to oversee the manufacturing operation yourself, rather than outsourcing it, you're very quickly going to find that it's definitely not as simple as lining up a space for sewing machines and cutting tables. Here's an idea of what the process looks like, from start to finish, though keep in mind that many of these steps are happening simultaneously.

1. Start with a marketing and sales plan

Before you start making your clothing en masse, you should have an idea of how much you can sell. This is a tricky prospect, and it's going to take some practice to learn to balance how much customers want with how much you can (and should) produce. Talk to retails you think would like to carry your clothes. Ask about minimum orders, how often they reorder, and usual sales volume. When do they put in orders for different seasons, and when do they need them delivered? All of this information will impact how you market and sell your clothing to retailers.

2. Consider final branding

This is a step that's often overlooked when entrepreneurs first start producing items for wholesale. How will they look in their finished environment? You won't be merchandising the items yourself, but you can provide resources to make sure your brand stands out. Send along a look-book that pairs items for display, or branded signage to be added to racks or stands. Ideally, your displays should evoke both brand recognition and interest in immediate sales.

3. Finalize your designs

Now it's time to take those fantastic designs you've created and determine exactly how they're going to be made. Will that jacket be fully lined, or use facings? Will that dress come in three colors or four? How many different pieces make up your collection? These are important choices, so think through the whole process, from thread and notions to how easily a garment can be shipped.

4. Determine the materials and equipment required

Once you have your final designs, make lists of everything you're going to need to produce them, down to the smallest detail. Think pins and ironing boards as well as zippers and care tags. If you're not experienced with industrial sewing equipment, this is where you need to get an expert to help you. Domestic machines are not built to handle the stress of commercial manufacturing.

5. Decide on vendors

From fabrics to notions to sewing machine repair companies, make a firm plan for where all your supplies and materials will come from.

6. Finalize pricing

Once you've gotten final quotes from vendors, you can finalize the pricing for your items. This includes both the wholesale price that your retail customers will pay, as well as the manufacturer suggested price that you recommend for the final customer.

7. Secure potential sales avenues

Ideally, you'll want to secure as many orders as you can before you ever start production. This can get difficult legally, however. If your production plans fall through and you can't fulfill your orders, at best you lose the trust of your customers—at worst, you could be financially liable. Consult a lawyer about how to set up contracts that protect your best interest.

8. Design your patterns

Manufactured clothing is typically made assembly-line style, with pieces being cut, aligned, and sewn in by different people. Your patterns must be exceptionally clear and precise, with all the necessary marks to ensure garments will be reproduced identically each time.

9. Scale patterns to the appropriate sizes

Even sewists who create their own patterns are often unfamiliar with the process of grading and sizing. How do you properly scale a dress from a size 10 to a size 2? What's the difference? Again, this is typically a task for a professional, unless you particularly want to create the pattern for each size of a garment you offer.

10. Plan for distribution

How are your clothes getting from your sewing machines to your retailers' racks, and what's going to happen in between? Winter coats made in July need to be stored until that first shipment in October. Will different items for the same order ship all together or separately? Which carriers will you use? All of these are things to think about before you have finished garments.

11. Determine production runs

You know where your clothes are going and how many you need to fulfill orders. Now's the time to decide precisely how many items you're going to make. Always have at least a few extra items to deal with quality control issues, and you may want to have stock on hand in case popular items sell out.i

12. Plan for delays

No plan survives first contact with implementation. Maybe your fabric order is delayed. Maybe it arrives in the wrong color. Whatever the reason, something is bound to go wrong, and it might mean your final product is delayed. Do your best to avoid this situation, but if a delay is unavoidable, contact your customers as soon as you can to let them know.

13. Don't forget finishing steps!

You want your items to arrive in perfect condition. That might mean giving them an initial dip in a stabilizing starch solution and pressing just so, or vacuum sealing them into garment bags to prevent damage to delicate beading. Whatever you plan to do, have the equipment and supplies ready.

14. Pack and ship

Time to go! Take careful stock of orders as they're packed to make sure the right items are going to the right customers. No one wants to deal with the hassle of re-shipping items and hoping things are returned properly.

15. Follow up with customers

Congratulations! Your clothes have been made and shipped and customers are (hopefully) buying them up as fast as they hit the shelves. But do you know that for sure? Is there something your retailers would love to see? Something that isn't moving as quickly as expected? Follow up with your retailers to see how you can improve for the future.


10 Online Business Ideas for Creative Entrepreneurship

Online Business Idea

If you're looking for creative online business ideas to start your own business, you've come to the right place.
Success doesn't happen overnight. It takes ambition and patience to be successful. There are a lot of questions to answer, especially in the early days. For example What do I start with? First of all, you need a business idea.
In this post, we look at 10 innovative and inspiring online business ideas that can help you turn your passion into a successful online business. Read on to find out what opportunities are waiting for you!

What do you need to look out for in an online business?

When starting an online business, there are a number of key aspects to consider in addition to an online business idea in order to be successful. First of all, it is important to decide between a service and a product, to define a clear business model and to analyze the target group and the offer in detail. 
Today, many people decide to start an online business because it is
- A low-risk investment, as no bricks-and-mortar shop is required.
- A good way to build something on the side.

There are also legal and tax issues to consider, such as choosing the right legal form and meeting tax obligations. The protection of customer data, secure payment processing and efficient customer support also play a crucial role. A professional website and a strong online presence are essential to attract potential customers.
By considering these factors and keeping up to date with the latest developments, you can build a solid foundation for a successful online business.

10 Types of Online Business Ideas

1. Dropshipping 

Dropshipping is an online business idea where a retailer ships products directly from a supplier or manufacturer to the customer without physically storing the goods beforehand. The retailer acts as a middleman and handles the sale, while the supplier is responsible for warehousing and shipping.

Pros

Cons

Low start-up capital, as no inventory needs to be purchased in advance.

Profit can be lower than in traditional retail.

Low risk, as products are only ordered when needed.

Dependence on supplier delivery times and service.

Easy scalability without having to worry about logistics or warehousing.

High number of competitors.

Flexible choice of location as long as there is a good internet connection.

Problems with product quality because the retailer does not check the products himself.

2. Online Courses

Online courses allow students to access and learn from the comfort of their own home or from any location. They can be delivered in a variety of formats, including video tutorials, interactive lessons, discussion forums and self-testing. Online courses that are popular with learners include technical skills, personal development and creative subjects. 

Pros

Cons

Reach and scalability

Competition and market saturation

Participants can complete the course on their own schedule and adapt the learning pace to their needs.

The technical requirements for the creation, hosting and management of the course content.

There are no costs for renting premises, materials or transport.

Lack of face-to-face interaction between teachers and learners.

Once created and published, the course can be sold continuously without having to be actively involved each time.

Continuous updating required to keep up with evolving technologies and knowledge.

3. Blog

A blog is an online platform where bloggers can share their thoughts, opinions, information or experiences on specific topics. Bloggers can create different types of content, including text, photos, videos or podcasts. Advice and guides, reviews and recommendations, and personal stories and experiences are all popular. This online business idea can also be used to earn money, for example by placing an advertisement on the blog. 

Pros

Cons

Opportunity to express oneself creatively and share one's passions and interests with others.

Requires time and commitment to create quality content.

Flexibility and independence

A lot of competition

Potential revenue streams through ads, sponsorship, affiliate marketing, sponsored posts or the sale of digital products.

Income can be unpredictable and change over time.

4. Online Tutor

An online tutor is someone who provides educational support and guidance via the Internet. The online tutor usually works with students or learners in a virtual classroom or via video calls to help them improve their knowledge and skills in specific subject areas.

Pros

Cons

Set your own schedule and work from anywhere.

Dependence on a stable Internet connection and appropriate technical equipment and tools.

Opportunity to work with a variety of learners from around the world.

No direct personal interaction with learners.

Personalized and tailor-made support for students.

Preparing lessons and adapting them to the needs of the learners requires time and commitment.

 5. Influencer

An influencer is a person who has a large following and reach on social media platforms and influences the behavior and decisions of their followers through their opinions, recommendations and content. Influencers regularly create and share posts, photos or videos on specific topics or areas of interest to entertain, inspire or inform their community.

Pros

Cons

Reach thousands or even millions of people to spread your message or brand.

The influencer market is highly competitive and can be saturated.

Content can be created to match your interests and passions. 

You are in the public eye and opinions, decisions and even your private life can be the subject of criticism or discussion.

Revenue from sponsored content and partnerships with brands.

Creating content, interacting with the community, collaborating with brands and managing business aspects are demanding.

6. 3D Printing

To start an online 3D printing business, you first need to purchase or have access to a 3D printer. Then you can develop your 3D design skills or use ready-made 3D models. The 3D printed products can be sold online, either through your own online shop or through e-commerce platforms. 

Pros

Cons

Make creative and individual products

It requires experience and precision to achieve high quality results.

A 3D printer and the necessary software are usually affordable, even for smaller companies or individuals.

Depending on the 3D printing process used, not all material options may be available.

Cost-efficient production and flexibility in product customisation.

Competition and market saturation

7. Affiliate Marketer

An affiliate marketer is an individual who partners with companies to promote their products or services. The affiliate marketer earns a commission for each successful sale or lead generation made through their affiliate links or promotional material. They can share their affiliate links in their own content, on their website or on social media to generate traffic and sales. You can find a lot of information about this online business idea on the internet.

Pros

Cons

Passive income through affiliate links and content.

Dependence on affiliates and affiliate programmes.

Low risk and no product development.

Competition and market saturation

Flexibility in terms of working hours and location and scalability by generating more traffic.

Knowledge of online marketing, SEO, content creation and sales promotion required.

8. T-Shirt Shop

Similarly, when starting a T-shirt shop, you need to identify your target audience and define a clear market niche for your products. Then you can create your own website or use an e-commerce platform to set up your shop. Source high quality T-shirt products, create appealing product images and describe your products in detail. Implement marketing strategies to drive traffic to your site and generate sales.
By the way, have you seen our innovative DTF transfers for T-shirts?

Pros

Cons

Customers all over the world can be reached through online sales.

There are many providers and competitors, which makes it more difficult to stand out and attract customers.

Low start-up costs, as you can have products printed to order, avoiding warehousing and overproduction.

Quality control of T-shirts and prints can be problematic.


 

You can express your creative ideas and designs.

Shipping and handling orders requires efficient logistics and reliable customer service.


9. Podcast

To create your own podcast, you first need to decide on a topic or niche. You will need suitable recording equipment and software to record and edit high-quality audio content. Once you have created your episodes, you can upload and publish your podcast on platforms such as Spotify, Apple Podcasts or SoundCloud. 

Pros

Cons

Opportunity to talk about topics that interest you.

The podcast market is competitive and it takes time and effort to create quality content and build a brand.


 

Wide reach

Creating a podcast requires time and commitment.

Monetisation opportunities through advertising, sponsorship, crowdfunding or the sale of merchandise.

Planning, organization and discipline are required to update the podcast regularly and keep your listeners engaged.

10. Create Websites

A web designer is a person who creates and designs websites. They are responsible for the visual appearance, usability and functionality of a website. They work closely with clients to understand their requirements and develop a customized design. 

Pros

Cons

You can use your creative skills and develop unique designs.

Technical know-how in web development, programming and design tools are required.

The demand for professionally designed websites is high.

There are many web designers and agencies competing for clients.

Set your own working hours and work from anywhere.

You have to be willing to continuously learn and expand your skills to meet the demands of the market.

Conclusion

All the above online business ideas offer global reach, lower operating costs and flexibility. Sounds ideal, doesn't it? However, you should be aware that there are also challenges. Competition in the online market is intense and requires clear positioning and an effective marketing strategy. It is important to build trust with customers and stand out from the rest. However, with the right online business tips and careful planning, starting and running an online business can be a promising way to achieve your entrepreneurial goals. 

FAQ

How do you start your own online business?

To start your own online business, you should define your niche and target group, create a professional website or online shop, develop a marketing concept to promote your products or services, and make sure you have a solid infrastructure for customer support and order processing.

Why an online business? 

An online business offers a variety of benefits, including global reach, the ability to sell 24/7, lower start-up costs compared to physical shops and the flexibility to work from any location. It also allows the use of digital marketing strategies to target a wide audience and drive business growth.

What types of online businesses are there? 

There are a variety of online business opportunities, including e-commerce shops, digital services such as web design or online marketing, affiliate marketing, blogging, online coaching or consulting, online courses, app development and much more. The spectrum ranges from products to services that can be offered and marketed online.

How long does it take to build an online business?

The time needed to build an online business can vary and depends on several factors, such as the type of business, the market niche, the use of marketing strategies and one's own labor capacity. In some cases it may take months, while in others it may take years to build a stable and successful online business. Continuous work, adaptability and perseverance are crucial for success in developing an online business.


[Infographic + Guide] 5 Steps to a T-Shirt Business

While competition in the apparel industry is strong because of its low barrier to entry, opportunities remain for the aspiring t-shirt entrepreneur. In fact, over the past few years more than 20 people have become millionaires just by selling their own t-shirts on the website teespring.com.

Success won’t come easy, but the process of making and selling a T-shirt is straightforward, and we are going to show you how to do it below!

This post is divided into two parts: The infographic that you see below and a longer text section.

[Infographic + Guide] 5 Steps to a T-Shirt Business

Share this with a T-Shirt Entrepreneur!

Step #1: Find Your Niche (Product & Market Research)

Market research is absolutely crucial and makes the difference between picking a winner or a complete loser. Nobody ever knows if a product will sell for sure, but minimize the risk of a flop by doing your research.

  • Decide on who you want to sell to: Men, Women, Teenagers..?
  • Decide on what you want to sell them: Graphic or text shirts, both? Plain white or color shirts?
  • Research up and coming trends using Google Trends. What do you expect to be hot in the upcoming season? The more questions you answer yourself, the better.
  • Once you’ve figured that out, narrow down your target niche. The more specifically you define your target customer, the less competition and the more of an edge you will have.For example, men aged 18-45 is not a specific enough market, male tennis players is. Women with children is not specific enough, women with toddlers.
  • Dig deep to strike a rich vein!

Step #2: Find Your Design

You have a plethora of options for getting your unique shirt designs done if you don’t/can’t do it yourself, here are some:

  • Fiverr: The cheapest and quickest option you've got, but you get what you pay for. Contractors on Fiverr are often ambitious workers from India, Pakistan or the Philippines who do their best but sometimes misunderstand instructions and create very generic, template-like designs. Fiverr is hit and miss, but usually miss. Only use Fiverr if you’re on an extremely tight budget!
  • Upwork: The level of people here ranges from beginners to experts with years and years of experience, and you will pay accordingly. The quality of work on Upwork is usually pretty high, and you can monitor a contractor's progress through milestones.On Upwork, hiring people on a per project (rather than per hour) basis is a good idea. This is a great platform for long-term working relationships and usually good value for money.
  • 99Designs: You get to choose from 30-90 different designs from good to top level designers for $299-$1299, depending on your budget. Expect awesome designs at great cost!  If you have a good amount of starting capital and you really want to get the best designs possible, go for it. Otherwise, Upwork is going to be the better option for you.
  • A friend or acquaintance: If you already know someone who is or who can introduce you to a good designer, this might be your best option. Invite them to dinner, look at their portfolio, and see if you can work a deal out. Just be sure to separate business from personal by working off a contract (yes even if it's your best friend!).
  • DIY: Depending on your niche, you may not need a complicated design. If you have a basic understanding of Photoshop, you can go to shelf design directories like thenounproject.com and buy a logo or use their icons to design one cheaply for yourself.

Step #3: Find Your Sales Platform

There is a multitude of platforms that qualify as a T-shirt marketplace. Undoubtedly the biggest one and the go-to choice is Teespring. Let’s do a breakdown of a few different options as well as every option’s pros and cons.

  • Option #1: Teespring

Pros

  • Biggest outreach chanels, popularity and customer base for custom T-Shirts
  • Production, fulfillment and delivery is being taken care of
  • Very easy to create designs (design your own or use library)

Cons

  • No opportunity for diversification, only T-Shirts and Hoodies
  • Print on demand usually means lower quality and no quality control

 

  • Option #2: Cafepress

Pros

  • Established, huge outreach
  • Opportunity to diversify by applying designs on mugs, accessories and much more
  • Production, fulfillment and delivery is being taken care of

Cons

  • Diversification means less focus on just T-shirts
  • Print on demand usually means lower quality and no quality control

 

  • Option #3: Merch By Amazon

Pros

  • Biggest eCommerce platform of all with a huge clothing section
  • Fulfillment and Delivery is being taken care of, Prime Express Shipping
  • No upfront cost, low risk -> Great for trying out a market/design
  • Shirts are online within hours after uploading a design

Cons

  • Print on demand usually means lower quality and no quality control
  • Rather high fees

 

  • Option #4: Shopify

Pros

  • Established platform
  • Opportunity for your own quality control
  • Customizing your own shop with a custom theme, entirely geared towards your target audience
  • Extremely easy to integrate Printful and other apps
  • Very affordable

Cons

  • Not for free
  • Transaction fees

Step #4: Find Your Printer

  • Option 1: DIY Print

If you are actually willing to learn and do the production process yourself, you obviously need to have the hardware to pull it off.

By printing your own shirts you will save money, but ask yourself this:

"Is it worth my time?"

While the initial setup for screen printing is inexpensive, it makes a colorful mess of your home, and using more than 2 colors is very time-consuming. Additionally, this method is very expensive if you are producing only a small run of shirts.

Adding your design to shirts via heat press transfers entails a pretty costly upfront investment in a heat press machine, and every transfer takes 3 minutes on average to make. Taking care of fulfillment and shipping is a whole 'nother thing to worry about. As soon as your business is doing well and you are selling not 5, but 500 shirts a week, doing everything yourself will cost you tons of time and you probably won’t be able to consistently deliver the same quality that companies like Printful offer.

If you happen to already have access to the necessary hardware, definitely give it a try doing it on your own. If not, you are going to be better off outsourcing it to professionals so you can focus on working on your business, not in your business.

  • Option 2: Outsource it

There are several companies you can use to have your shirts manufactured. If you choose Merch by Amazon, Teespring or Cafepress, your production and fulfillment is already taken care of. Most people who sell using Shopify will use Printful to fulfill orders. These vendors allow you to deliver high quality products and they'll take care of fulfillment and shipping for you, meaning you can focus on finding new niches, improving your design, running marketing campaigns and staying ahead of competition.

Screen Printing

This is the industry standard and provides the best quality at a reasonable price as long as a decent amount (10 at the very least) of a particular design is being produced.

Pros

  • Highest quality print available (bright colors, great detail)
  • Texts/graphics last twice as long as a design transferred via heat
  • From 10 shirts and up, it is more cost-effective than a heat transfer
  • Printing on dark and colored shirts

Cons

  • Not cost-effective for a very small quantity of shirts
  • Can get messy due to inks and washing
  • Only one color at a time and simple designs

Heat Transfer

This is the most common alternative to screen printing and allows for very easy printing without all the mess.

Pros

  • Printing multiple colors at a time
  • Cost-effective

Cons

  • Lower quality, colors fade away after 25 washings, duller colors, less professional look
  • Bigger startup cost
  • Time-consuming
  • Only allows for printing on white or lightly colored shirts
  • Ink may bleed while washing
  • Print is stiff and impervious to air; less comfortable to wear, might make you sweat

Step #5: Sell Your Shirts! (Marketing)

Social Media (Twitter, Facebook, Google+, Instagram…)

The more you spread awareness of your shirt, the better. Obviously :)

Since you are probably going to be selling your shirts online, at least in the beginning, there is a high likelihood that your potential customers are already there and using social media.

Instagram is a great platform for any product business, and posting high quality images of your product is a great way to build a following. Whatever platforms you choose, be sure to post regularly and take advantage of the most-used hash tags in your niche.

Facebook Ads

A very powerful tool to drive traffic to your shirts is advertising on Facebook. The more you know about your target audience, the better you can target potential customers on Facebook to increase conversion rates.

Blogger Outreach

Contact bloggers in your niche and offer a custom-made t-shirt for their readers.

Word of Mouth

You don’t have to be the next Johnny Cupcakes to use word of mouth to your advantage.

Wear your shirts yourself, give copies to friends and relatives, and if your designs are edgy or niche-specific enough they will stand out.

Resources:

How to Start a Clothing Company

A Better Lemonade Stand

Shopify

Shopify India

Business Insider

Design Spring

Displays2Go

Come Get Customized

Heat Press Hub

Geekwire

Launch Grow Joy

Publicity123

Rush Order Tees

Spread Spirit

Threadless

Don't forget, you'll need costum printed labels for all those t-shirts!

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