Whether you are a hobby tailor, weaver, artisan, or someone who creates items to sell online or in-store, you probably put a lot of time and effort into your creations.
Your time and effort needs to be taken seriously! This is where woven and printed labels come in. Think of the label as the "signature" on your masterpiece and take pride in what you have created. Just as a painter signs his canvas to complete his work, a woven or printed label can be used to achieve the same effect.
Labels are important for many reasons. If you plan to sell your products, marketing and branding can be the key to your success. Offering a handcrafted, quality product is not always enough. Labels can add a professional touch and credibility to your product. For a customer, this feeling can often be the deciding factor in whether your creation is worth the investment.
A woven label or custom printed labels reminds everyone where the product was made, which can be easily forgotten without proper labeling. This is a great way to gain loyal customers! The benefits of using labels are endless. However you choose to integrate your marketing and branding strategy, woven and printed labels are an easy way to make a big impact.
Maybe your goal is not to sell the items you make. Maybe branding is not something you are interested in because you are simply making them for your family or friends. A label can also be a great way to convey a positive sentiment and/or the date the item was made. It is a nice way to personalize a gift and make a special statement. Placed on an item that has the same quality as an heirloom, the label tells the story of that item to future generations while keeping the memory of its creator alive.
No project is too small for a beautifully designed label!
Of course, there are functional reasons for labeling, but that does not make them any less important. Size, fabric composition, and washing instructions are all important pieces of information. Labels that show the size make sure the clothing and accessories fit.
By including both the washing instructions and the fabric composition on a laundry label, you can be sure that the garment will be washed properly. This increases the longevity of the product and automatically increases customer satisfaction.
Using labels may seem like a small detail, but in the end, you will be glad you did. Your creativity and hard work deserve it! So tell us, artists and creatives that you are, what are your thoughts on labels?