Custom hang tags are an essential part of retail product presentation. They identify products and are also a great marketing tool to raise the perceive value of your goods. But what information should be on a hang tag to get the most out of it? In this article, we present the most important elements that should appear on a hangtag.
Add Your Brand Name or Logo to Your Tags
The first and most important information to include on a product tag should be your brand name or logo. This will allow your customers to identify and remember your brand. In a store where your garments, apparel or other products hangs among many others, a well-placed and well-designed logo will draw attention and increase brand recognition. It builds brand loyalty and keeps your product top of mind.
Use Hangtags to Speak About Your Brand Values and Goals
A brief reference to your brand's values and goals, for example in the form of a tagline or even a brief mission statement, can also be very effective on a hang tag. This gives your customers an insight into your brand's philosophy. What makes your brand unique? What is important to you? Show potential customers what your company is passionate about and evoke an emotional response. Sharing a brief summary of your brand's back story can also create a more meaningful connection to buyers.
Examples of taglines include:
"Sustainable. Fair. For a better future."
"Exquisite craftsmanship. Timeless style."
"Be yourself. Wear your uniqueness."
Incorporate Contact Details into Your Tag Design
Providing contact information on the hang tag is essential. They effectively serve as swinging business cards or calling cards! Include your website and social media profiles. A QR code on a hang tag can help your customers quickly and easily find you and learn more about what you have to offer. A link to your social media channels also encourages interaction and sharing with your community.
Print Product Information on Your Hang Tags
Providing specific information about your product is another important component of a hang tag. Include things like special features, material composition, country of origin, size and price. These details help the customer make an informed purchase decision and shows that the product is high quality and well thought out.
Use Product and Garment Tags to Invite Customers to Interact
A hang tag is a great way to encourage interaction and invite buyers to stay in touch. For example, you can invite people to post a picture of the product on social networks using a specific hashtag or offer a discount for a referral. This way, you can motivate customers to interact and increase your brand's visibility on social networks! It is also a common marketing technique to include a call to action such as "Subscribe to our newsletter and receive 10% off your first order!".
Display Care Instructions for Textiles and Apparel
If your product requires special care, you can include this information in your tag design. This is especially important for garments. These instructions will help your product last longer and make your customers happier.
Retail Hangtag with UPC Code for Easy Processing
If you sell your products at retail, you should add a UPC (Universal Product Code) to the hang tag. This facilitates the sales process at the checkout: the UPC code ensures smooth processing and enables easy inventory tracking.
In Conclusion: Why You Need Custom Hang Tags for Your Brand
A hang tag gives you a wide range of options for placing important information and marketing messages directly on the product. An effective hang tag design can make a decisive contribution to strengthening the perception of your brand and increasing sales success. At Wunderlabel, you can design your very own product and clothing hang tags in the online configurator. It's an affordable option for presenting your brand in the best possible way and make it stand out from the rest. The tags can be printed on one or both sides to fit plenty of text, social media icons and your artwork or logo. Want to know more about our hangtags? Or are you curious about the hang tag printing process? Our articles on the history of hang tags and the production of hang tags will give you a deeper insight into our products.
