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By Wunderlabel on 11/22/2021

Pure colour option

“Pure Colour” Option for Your Woven Labels

If you choose woven labels then you need to be aware that a dark text colour can affect the background colour. For example, a white label with a green text can end up having a slight green tinge. This does not have to be a bad thing and can, in fact, create a very unique look.  However, if you want to get the actual colour you have chosen - the so-called "pure colour" - then make sure that you select the "Pure Colour" option. You will find this in the online configurator for Classic Woven Labels on the left hand side under the tab "Labels".

When Should You Choose the "Pure Colour" Option?

The "Pure Colour" option is only needed for light background colours, such as white, off white, beige, yellow and pink, to avoid any "bleeding".

How Does Colour Bleeding Happen?

Imagine you have a white label with a black text colour. The back of this label will have a black background and white text, so the reverse of the colour you designed your woven label in. The black background colour on the reverse side can shine through making the front of your label look greyish instead of white. The same goes for other label colours: Red will shimmer reddish on the front, green - greenish, blue - bluish etc.
The "Pure Colour" feature prevents your desired colour result from being distorted.

Woven labels without Pure Colour

What Is the Difference between Woven Labels with and without the “Pure Colour” Option?  

Woven Labels without “Pure Colour” are woven with just two yarns. The reverse side is smooth and looks like a photo negative of the front.
Woven labels with pure colour are made with 3 yarns to prevent colour bleeding. The additional third thread is visible on the back of the label and matches the background colour.  
The examples pictured below will hopefully help you understand the differences between the two options. 
Column A shows woven labels with “Pure Colour”. Note that every label is shown from the front and the back. You can clearly see raised threads in the chosen text colour. 
To achieve an untinged background colour an additional thread is woven inbetween the label and text colour to strengthen the background.  As you can see, the text and symbol are a different colour when viewed from the back.  

The labels without pure colour in Column B have a slightly darker tinge to them. Try comparing a white label from column A to a white label from column B, for example, and notice the subtle difference. 

In the last row we show an example of a red label that does not require the “Pure Colour” option: The background colour is dark enough to not be altered by the text colour.  

Pure Colour comparison

In summary, to prevent colour bleeding on light-coloured labels add the Wunderlabel “Pure Colour” option. By choosing this you can ensure labels with vivid clear colours. 
The production method used is a little more complex resulting in a small surcharge. Trust us, it will be worth it!

Don't miss these blog posts from Wunderlabel:

Colour Printed Labels vs. Classic Printed Labels

Cotton Labels or Imitation Cotton?

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