About Us

Our company has served more than 350,000 customers.

About us - Transparency Report

Wunderlabel was born from a simple idea: giving creatives such as fashion designers, crafters, and small textile businesses the opportunity to order high-quality labels in small quantities at fair prices. Anyone wanting to sell custom fashion or handmade products should be able to present themselves professionally from the very start – without high minimum order quantities or unnecessary costs.

Wunderlabel’s European sales and marketing offices are based in Würzburg, Germany, and are led by the company’s founder, Marcus Björnesson.

Today, we are an international business with a growing team that is passionate about the world of textile labelling. Our range includes personalised clothing labels, DTF iron-on transfers, hang tags, event wristbands, and printed ribbons. Alongside our products, we share expertise, trends, and creative DIY ideas that inspire our community worldwide.

Our commitment goes beyond quality. We place great importance on sustainability – meaning our products are made with respect for the environment. We also ensure that everyone involved in production is treated fairly and paid a living wage. We listen to our customers, keep an eye on the latest fashion trends, and constantly develop new ideas, allowing us to provide the best and most eco-friendly solutions.

Since our founding in 2004, we have continued to grow steadily. But our principles remain unchanged: quality over quantity, affordable products, knowledgeable customer service, speed, and reliability.

1. Quality Not Quantity

We value each and every order - no matter how big or small, and each order is fulfilled with the same high quality standards.

2. Affordability

Our streamlined online design process means fewer steps which equals lower production costs. This allows us to pass those savings on to you.

3. Stellar Customer Service

If you’re not happy, neither are we - end of story. Our dedicated and professional design and customer service teams are here to assist you in any way possible.

4. Speed

Our goal is to produce your order efficiently and deliver your order on time, every time.

5. Reliability

You can count on Wunderlabel to provide the highest quality branding materials along with dependable on-time shipment and superior customer service. Every single time.

Custom Woven Labels with your Logo

Our Vision

To lead the branding industry in a direction where quality, sustainability and ethical business practices are valued equally. To normalise the concept that exceptional design starts with respecting the planet and the people on it.

Our commitment

To produce our products sustainably while conducting operations with a high standard of business ethics and overall environmental responsibility. To set and reach goals which assist us in maintaining the commitments and continue to improve our methods and practices.

Our Factory

Our production facility located in Vietnam is solely owned and operated by Wunderlabel. That means that any product which leaves this facility has been produced according to our set standards and has passed through the hands of dedicated employees who are committed to keeping the Wunderlabel promise.
Our 1500 m² , state-of-the art factory is located in Ho Chi Minh City, Vietnam. We strive to have a positive effect on the people and communities in Vietnam in which we are engaged. This is especially important today where forced labor, environmentally toxic practices and low wages can be an industry norm. 50 permanent positions have been created at our location in Ho Chi Minh City which offer fair wages, well above the average, along with a working environment which adheres to Northern European factory standards. We pledge to our customers, employees and our industry to continue our promises of fair wages, safe and clean working environments and our dedication to environmental responsibility. Our factory boasts high quality IQ air filters along with air conditioning and air purifiers.

Logistics

We are dedicated to transport efficiency which is why we have 3 strategically located distribution hubs. Combining shipments to reduce overall environmental impact and cost along with recycled paper packaging are practices we have implemented to lower our overall environmental footprint. Plastic packaging has also been eliminated where possible and our goal is to eliminate it completely.

Distribution Hubs

Wunderlabel is a global reaching company with several distribution points across the globe.

Springfield, Illinois, USA
Wuerzburg, Germany
Ho Chi Minh City, Vietnam

Materials

While we offer 100% recycled options for many of our label options, all of our woven labels and wristbands are made with a minimum of 90% recycled yarn. We continuously work toward our goal to provide all of our woven labels as 100% recycled, and plan to accomplish this goal within the next 3 years. We will continue to add recycled and earth friendly products in all our product categories all while seeking out new, innovative and sustainable product materials. Our woven labels are produced using Newlife Yarn, a unique certified yarn platform engineered from 100% post consumer bottles.

Newlife Yarn

Newlife™ yarn is produced solely using post consumer PET bottles. The bottles are collected using dedicated recycling receptacles for PET bottles. Once collected, the bottles go through a mechanical process to produce Newlife thread.
The warp yarn we use, the “stationary” yarn which acts as the base for woven labels and wristbands, is 100% recycled polyester yarn. A fact which is not an industry standard and something that we are proud of as we head into a 100% recycled product base.
Rest assured, our textiles do not contain any harmful substances. The raw materials used in our products are consistently checked and our woven labels and wristbands are Standard 100 by OEKO-TEX® certified.

Certifications

The STANDARD 100 by OEKO-TEX®

We love the planet and the people on it, which is why we are proud to be Standard 100 by OEKO-TEX® certified. All of the yarn used to produce our woven labels and wristbands, aside from our sparkling and metallic yarn options, have been certified up to Product Class I (safe for babies and toddlers up to 3 years of age) according to the Standard 100 by OEKO-TEX®. We believe that high quality products are the result of using only the finest materials which are produced in a safe, responsible and transparent manner. We trace our materials back to the source to ensure that every single one of our suppliers have the OEKO-TEX® Standard 100 certification which is the global uniform testing and certification system for textile raw materials and end products. The tests for harmful substances cover substances which are prohibited or regulated by law, chemicals which are harmful to health and testing parameters which are included as a precautionary measure to safeguard health. The tests are carried out exclusively by authorized independent textile research and test institutes with proven expertise. Since its introduction in 1992, the central focus of the STANDARD 100 by
OEKO-TEX® has been the development of test criteria, limit values and test methods on a scientific basis. On the basis of its comprehensive and strict catalogue of measures, with several hundred regulated individual substances, the STANDARD 100 by OEKO-TEX® takes account of:

Important legal regulations, such as banned Azo colourants, formaldehyde, pentachlorophenol, cadmium, nickel, etc.
Numerous harmful chemicals, even if they are not yet legally regulated.
Requirements of Annexes XVII and XIV of the European Chemicals
Regulation REACh as well as of the ECHA SVHC Candidate List insofar as they are assessed by expert groups of the OEKO-TEX® Association to be relevant for fabrics, textiles, garments or accessories. Discussions and developments that are considered to be relevant are taken into account as quickly and effectively as possible through updates to the STANDARD 100 by OEKO-TEX® requirements.
Requirements from the US Consumer Product Safety Improvement Act (CPSIA) regarding lead.
Numerous also environmentally relevant substance classes.

Our Future

Our future is bright!
We want to continue on our path to help set industry standards of sustainability and responsibility. To supply the world with branding materials made with 100% recycled materials and to show producers and consumers alike that it’s not just about offering the most at the cheapest price. We are committed to offering impeccable products while respecting the producers and the earth just as much as the end consumer.

Our Mission

Our mission here at Wunderlabel will always remain simple, to provide you with best branding experience there is to offer.

Contact us anytime!

Whether it's by telephone, email or live chat, our knowledgeable and dedicated customer service team is here to assist you.
Wunderlabel is 100% committed to providing you with the best customer service.

10 Years of experience