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By Wunderlabel on 08/16/2021

What is Etsy?

What is Etsy?

First of all, let's clarify the question "What is Etsy?", what kind of online site it is and what exactly it has to offer. Etsy is the world's largest platform for selling and buying vintage items and handmade products. The number of active sellers on Etsy stands at around 2.7 million. 

What Can You Sell on Etsy?

You can sell anything on Etsy that is handmade and not mass produced. 
There is something for everyone on Etsy and it is the perfect platform for creative minds who love homemade and vintage items. Every single item stands out with its attention to detail. Sellers have the opportunity to add their own personal touch to their products, from homemade items like cards to jewellery. You can also find creative instructions in the Etsy shop that allow you to get creative yourself.  

Personalised products are often used for special occasions. For example, you can have a gift ribbon lovingly designed and printed with your own artwork and text for a birthday or wedding. Self-made items can also be personalised with your own logo labels. Design custom labels to enhance your products even further. You can sell your personalised labels, hang tags and stickers on Etsy or buy them at Wunderlabel.

How Can Wunderlabel Support Sales on Etsy?

Wunderlabel is known for its customised and self-designed products. Our products range from labels to hang tags, stickers and much more. If you are considering selling your handmade items on Etsy, customised textile labels, hang tags and stickers can help boost sales of your products. Our online configurator allows you to easily design custom products to fit your needs and preferences. You can even add your own logo! Try it out right now!

The Etsy Success Story

The basic idea was originally quite simple and has stood the test of time: to offer everyone the opportunity to turn their creative ideas into a business. Etsy grew enormously thanks to this unique idea and reached millions of users within a short period of time. Especially in the USA, Etsy steadily grew in popularity. Etsy also established a base in Berlin in 2011. The company keeps growing and more and more people are inspired to join. Etsy is a special marketplace for creatives. Find out just why in the next blog post "5 Reasons to Choose Etsy". 

Etsy: The Online Marketplace

If you've visited the Etsy website then you know that there are countless items on offer with multiple categories and a wide range of products. Etsy is just the place for anyone who loves homemade and personalised items. It is a marketplace for both buyers and sellers: Either you offer your own products for sale as a seller or you are interested in self-made, lovingly designed items as a buyer. Give your items a personal touch by attaching a self-designed hang tag and make a lasting good impression on your customers that will encourage them to order from you again and again.

How Much Does an Etsy Shop Cost?

Now you know that you can buy or sell handmade and unique products or gifts on Etsy. But surely you want to know how much the Etsy shop you create will cost. There are fees, setup costs and taxes for the selling service. If you want to place ads to show your products in a prominent position, you will also have to pay for those. Below you will find a summary of the costs.

What Does Being an Etsy Seller Involve?

The operating principle behind Etsy is very simple, which is why the creation of an Etsy shop is also well suited for first-time users. To sell on Etsy, you need to create your own free online shop. Please make sure to learn more about how to register a small business beforehand. As soon as your Etsy shop is online, your products will be displayed on the platform and potential buyers will have the chance to take a closer look at the products in your shop.

You can display your pieces for four months for a small listing fee of 0.20 USD per item. A further transaction fee of 5% will only be charged if the item is actually sold. If you choose to use Etsy Payments, a further 4% of the sale price will be deducted. If you have not registered a VAT ID, then Etsy will automatically calculate and add the tax due. 

How Do I Operate as an Etsy Seller?

Small online shops don't usually get the attention they deserve. Etsy offers a marketplace where buyers can browse through these small online shops and find what they are looking for. The platform offers fitting products for almost every search query. Vintage items, individual jewellery and handmade works of art: It's all there! If you end up buying an item, the payment process is uncomplicated and secure. There are no additional costs for buyers other than the purchase price and all common payment methods are offered.


Etsy is one of the largest and most useful platforms for buying and selling homemade products.
Setting up an Etsy shop is straightforward and there are many useful options for displaying your products in the best way possible. However, you should have a clear idea of the upcoming costs / fees.
You can order personalised labels on Etsy or directly from the Wunderlabel online shop.

Don't miss these blog posts from Wunderlabel:

5 Reasons to Choose Etsy

What is Etsy Plus?

Opening an Etsy Shop: What you Need to Know

Is it Worth Selling on Etsy?

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