Have been toying with the idea of opening up an Etsy shop to sell your wares? Etsy is an online marketplace where crafters and artists can set up a shop to sell their unique goods. It’s also where shoppers go when they want to find handmade or creative pieces. The very spirit of Etsy is that it’s an online community where crafters, artisans, and small businesses can sell without competing with the mass manufacturers in the consumer marketplace.
Previously, the crafter’s only options were to lease out a corner of boutique or set up a booth at an art fair to try to make sales. While these are both fine avenues, Etsy has opened the floodgate by exposing sellers to a wide shopping audience, boasting a whopping 24 million active buyers. The site also fosters a closer buyer-seller relationship by encouraging open communication rather than purchasing from a large, faceless website.
There are many benefits to selling on Etsy. If you’re considering opening an online store, but haven’t yet made the leap, we’re here to help. Today we at Wunderlabel are looking at the top 5 reasons you should sell on Etsy.
1. TO SELL YOUR GOODS!
Whether you enjoy drawing, screen printing, crocheting, turning books into things, making socks for dogs, making lamps out of non-lamp objects, or an endless variety of other crafts, now you can make items and actually sell them.To people! For money! Spin your enjoyable hobby into a profitable business by setting up on online store. Instead of trying to spread word through your friends, family and coworkers that you’re selling handmade scarves with cat ears, you can tell an entire audience of online shoppers. Which brings us to our next point…?
Instead of trying to forge a name for yourself on your own, you’ll be marching under the well-known banner of the Etsy name. Most people already know about Etsy, so it’s easy to direct them to your shop. Plus, Etsy utilizes Google ranking so you’ll have better search engine optimization (SEO). Meaning, if you open on online store, and someone tries to find it on the internet, it’s far more likely to pop up in a search as an Etsy store than if you have an independent website. Etsy also offers promotion opportunities for a small fee if you want to boost business and exposure.
3. EARN EXTRA INCOME
An Etsy store is a great way to make some side cash. Statistics show that the majority of the site’s shop owners have other sources of main income and an online shop on the side as a way to bring in some extra money. Chances are whatever you’re selling you enjoy making anyway, so you might as well earn some money crafting. The amount of time you devote to running your store will really affect the success of your shop, sort of a what you put in determines what you get out scenario. You can totally throw a few items online and wait for orders to trickle in. But one the of the benefits of Etsy is that here’s a huge network of users who offer endless tips, tricks and tutorials on how to grow your shop.
4. IT’S EASY TO USE
Etsy has made it unbelievably easy to set up an online store and get your business going, and they’re constantly making improvements that streamline the process. Beginning with setting up your shop and posting pictures of your items, to making a sale and shipping orders, there are tools every step of the way that make it a smooth experience. Customers can make payments right on the site without having to go through an external channel like Paypal. You can buy and print shipping labels right from the site that estimate shipping costs so you can avoid the line at the post office. Plus, it’s far easier than setting up your own website with a shop page, and it’s free to create. Etsy does take a small fee from each sale and transaction through their site, but it’s a pretty fair trade for the ease of use and exposure.
5. BETTER FOR SALES
You’ll get perks with Etsy that you may not have on your own. First of all, your shop comes with built-in statistics that you can use to track your customer’s experience. They’ll show you how many sales you’ve made and which items are most popular. Additionally, your stats will show you how many visitors you’ve had to your shop broken down by days and peak viewing times. You’ll also see how they found you and keywords they searched that led them to your shop. This information can be used to tailor which items you post and how you post them to steer sales. Etsy also allows you to offer discounts and coupons on your items to encourage repeat sales.
These are just a few of the benefits of selling on Etsy. There are tons of tips and tutorials out there that will show you ways to make your shop the best it can be. Best case, you get to sell your expertly handmade goods for some cold hard cash! Let the sales begin!