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By Wunderlabel on 11/22/2021

Pure color option

“Pure Color” Option for Your Woven Labels

If you choose woven labels then you need to be aware that a dark text color can affect the background color. For example, a white label with a green text can end up having a slight green tinge. This does not have to be a bad thing and can, in fact, create a very unique look.  However, if you want to get the actual color you have chosen - the so-called "pure color" - then make sure that you select the "Pure Color" option. You will find this in the online configurator for Woven Labels with Text & Symbol on the left hand side under the tab "Labels".


When Should You Choose the "Pure Color" Option?

The "Pure Color" option is only needed for light background colors, such as white, off white, beige, yellow and pink, to avoid any "bleeding".


How Does Color Bleeding Happen?

Imagine you have a white label with a black text color. The back of this label will have a black background and white text, so the reverse of the color you designed your woven label in. The black background color on the reverse side can shine through making the front of your label look greyish instead of white. The same goes for other label colours: Red will shimmer reddish on the front, green - greenish, blue - bluish etc.
The "Pure Color" feature prevents your desired color result from being distorted.

Woven Labels without Pure Color
 

What Is the Difference between Woven Labels with and without the “Pure Color” Option?  

Woven Labels without “Pure Color” are woven with just two yarns. The reverse side is smooth and looks like a photo negative of the front.
Woven labels with pure color are made with 3 yarns to prevent color bleeding. The additional third thread is visible on the back of the label and matches the background color.  
The examples pictured below will hopefully help you understand the differences between the two options. 
Column A shows woven labels with “Pure Color”. Note that every label is shown from the front and the back. You can clearly see raised threads in the chosen text color. 
To achieve an untinged background color an additional thread is woven inbetween the label and text color to strengthen the background.  As you can see, the text and symbol are a different color when viewed from the back.  

The labels without pure color in Column B have a slightly darker tinge to them. Try comparing a white label from column A to a white label from column B, for example, and notice the subtle difference. 

In the last row we show an example of a red label that does not require the “Pure Color” option: The background color is dark enough to not be altered by the text color.  
 

Pure Color comparison

In summary, to prevent color bleeding on light-colored labels add the Wunderlabel “Pure Color” option. By choosing this you can ensure labels with vivid clear colors. 
The production method used is a little more complex resulting in a small surcharge. Trust us, it will be worth it!

Don't miss these blog posts from Wunderlabel:

Printed Satin Labels Color vs. Printed Labels with Text & Symbol

Cotton Labels or Imitation Cotton?

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